Seller Info

Saedlo and Curry Group prepares their client's businesses to go to market by applying to the seller's listing package a "93" point analysis of their business. This detailed analysis is key to determining a fair asking price and will assist buyers in effectively answering questions in a timely manner.

After preparing the seller to go to market, Saedlo and Curry Group ensures that the business is positioned appropriately in the market.

Businesses Sell When These Three Requirements Are Met:

1. Verifiable Description of What is for Sale

• Goods or Services are well described
• Cost to build out (from vanilla shell)
• Covenant not to compete
• Location
• Room for Growth
• Lease
• Goodwill
• Positive Revenue Tracking (or explanation)
• Internet Presence

2. Strategically Priced

• Price determination must be Aggressive but Reasonable
• Based upon % of sale or multiple of Seller’s Discretionary Earnings (SDE)
• SDE must be equal to or greater than Buyer’s ROI + Reasonable Salary + Financing
• Other Special considerations

3. Properly Marketed

• Develop Professional Marketing Portfolio Consisting of:
  • Internet Advertising
    • Presence on 5 Commercial Internet Sites
  • Shared Broker Relationships
  • Place on MABIA Proprietary site for 25 Mid-Atlantic Brokers (Mid-Atlantic Business Intermediaries Association)
  • Co-Broker Program
  • Mailings to Specific industry targets
  • Print Advertising
    • Washington Post
    • Baltimore Sun
    • Trade Pubs
  • Other Methods
    • Direct Calling Potential Buyers
    • Offering Finder Fees and Referral Bonuses